Darrell Freeman’s Internet Marketing Blog

Thoughts on SEO, PPC, Affiliate Marketing & the rest

Archive for the ‘SEO’ Category

Things to do…

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Almost using my blog nowadays as a to do list….

Good little tips to track rankings via Google Analytics.

Putting author information on all pages is fine (even for e-commerce sites)

Struggling to find a designer, have a look at Dribble, pool of talent available.

 

Written by Darrell Freeman

April 3rd, 2012 at 9:02 pm

Posted in SEO

Some Great SEO Posts

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Whilst social media may be the buzzwork at the moment, don’t forget the bread and butter of link building, here Distilled reveal some of their link building tools.

Changing a domain is something that happens quite often, something I’ll be doing soon, make sure your doing everything you should be to minimise disruptions to your traffic in the search engines, follow the domain migration infograph.

Written by Darrell Freeman

March 15th, 2012 at 7:58 am

Posted in SEO

Cookies Disabled on New Iphone… Beware Magento Store Owners!

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Does your website rely on cookies? Many shopping carts (Magento etc…) need cookies activated to work properly, however they are disabled on the latest Iphone.

Similar to both SEOmoz and Majestic SEO tools, here is a new tool I have stumbled across which seems to have tons of data coming out of it.

Want a discount on a listing in a directory? Visit this site where they have listed discounts codes for directories including BOTW and Ezilion.

Written by Darrell Freeman

December 13th, 2011 at 2:19 pm

Posted in SEO

Few Useful Links

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This article answers all the common mishaps with duplicate content – http://www.seomoz.org/blog/duplicate-content-in-a-post-panda-world

I’ve always thought that not enough attention was paid to a well written meta description, those in PPC go into detail about their ad descriptions to make sure they have the best possible chance of a click through and always thought SEO’s should do this on meta descriptions, maybe this tool will help…

Finally, I’m still getting to grips with the new Google Analytics interface but seems you could add some pretty detailed dashboards.

Written by Darrell Freeman

November 23rd, 2011 at 10:08 am

Posted in SEO

RIP Yahoo Site Explorer

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Yahoo Site Explorer is no more! This is the tool which all SEO’s grew up using and was an excellent tool for those involved in link building. However, in recent years it has fell by the wayside with the introduction of tools such as Majestic SEO and SEOmoz’s Open Site Explorer tool.

When I started in SEO 5 years ago I would have been lost doing off-page optimisation without Yahoo Site Explorer, even so much that I still recently recommend client’s to this tool if they want a basic view of the link profile of a website. Client’s don’t want to be confused with MozRank, MozTrust etc….

Anyway, great tool back in the day and considering I’ve not used it in over a year I won’t miss it in the immediate future.

Written by Darrell Freeman

November 23rd, 2011 at 10:03 am

Posted in SEO

99 Ways to….

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There always seems to be a lot of content online based based around “a 100 ways to…”, especially in regards to SEO and online marketing. Think I have lost count of the number of times I have read something like, “101 ways to increase traffic to your site” or “100 ways to increase your Twitter followers” blah blah blah….. All the same crap with very few actionable and good points.

However, just seen this popup on my Google Reader from the SEOmoz blog, 99 ways to Build Links, it has the usual amount of crap points but I like the way it is split into sections and I will definitely be giving a read to “Hold Competitions Section” when I give away some goodies on Facebook & Twitter over Xmas and New Year…

Written by Darrell Freeman

September 22nd, 2011 at 6:06 pm

Posted in Google,SEO

Points to add to your Ecommerce SEO Checklist

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Just seen a great article on SEOmoz about some SEO points that you should check on your ecommerce website.  Seen some awful ecommerce packages from an SEO perspective out of the box and even with large open source shopping carts like Magento, you will need the use of extensions for some parts.

http://www.seomoz.org/blog/tips-and-musthaves-for-your-ecommerce-platform

Written by Darrell Freeman

February 28th, 2011 at 9:16 am

Posted in Ecommerce,Google,SEO

Rumours of keyword domains falling…

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When I venture onto my Google reader to catch up on the industry gossip, developments (seo, ppc, affiliates etc…) I like to pay particular attention to the latest changes in SEO and although the main parts of SEO have not changed that much in recent years (onpage + links = good rankings). I keep seeing rumours that Google will soon take action against those keywords domains which rank so highly.

In terms of taking action that probably means devaluing keyword domains a bit. Whilst searching for products over Xmas there were tons of keyword domains that in my opinion were clogging up the search results. Basically doing poorly constructed best buy tables and passing you onto the merchant. Poorly constructed because the affiliate probably has tons of similar sites and rather than make one great resource puts their effort into tons of little sites which add little value to the search user.

Should be interesting times….

Written by Darrell Freeman

February 11th, 2011 at 10:54 pm

Some links from my Google Reader..

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You need links to rank in competitive markets – read this short guide for useful tips and tools on link analysis….

Up for an affiliate challenge? Why not try this, but I would do it with more tools to try and streamline the process.  100 sites x 100 pages = 10,000 pages!!!

Written by Darrell Freeman

January 17th, 2011 at 11:58 pm

Interesting SEO articles from my Google Reader

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Bit of a lazy blog post, recommending you read a few SEO articles from other sources in my Google Reader.

SEO Reputation Management – I’ve worked on a few projects for clients where we are tasked with clearing up negative search results. Have a look a this strategy for doing this. Article on SEO Reputation Management.

Crap Clients – Spoke to a few of this kind of client. Want work done but don’t want to pay? Pete Glaeser (spoke to him at A4U London in 2008, pleasant cheap!) gives the indicators of a crap clients.

Written by Darrell Freeman

January 12th, 2011 at 11:04 am

Posted in SEO