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Keyword domains + micro sites = Good SEO rankings

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Been hearing a lot lately about keyword domains and micro sites.  Hopefully sum up what they are, advantages and disadvantages of keyword domains and micro sites.

What are keyword domains & micro sites?  Examples?

Basically you buy a product related domain and then develop a micro sites (few pages) around the product and with some simple on-page SEO they will rank quite well in Google.  For example, Ipod Nano 16GB is a good example.  Good domain name and a great micro site.  The person who owns that site probably took a few days to build it, hardly any maintenance and gives them a decent monthly income.

I developed one recently, the Quinny Buzz site took me about a day to develop and so far as got me a few commissions.  In a few months I’ll report back on the progress and see if it was worth it.

What are the advantages of keyword domains & micro sites?

There are a few clear advantages:

  • Domains are generally available.
  • Quick SEO rankings in Google.
  • Quick to build the site.
  • High conversion rate (specific product terms usually convert better than generics)

Any disadvantages?

There are once again a few disadvantages to consider:

  • Low search volume.
  • You may rank page 1 in Google, but the ‘gold’ is in the top 3.
  • Manufacturers may sometimes get pissed off with your brand domains.
  • Unique text needed for all sites which for some people can take a while to produce.
  • Losing true sales to voucher code affiliates (happens on normal affiliate sites though).

Top tips for micro sites?

  • Make sure the on-page SEO is spot on before launching (e.g. title tags, meta description, keyword research, unique text, keywords in the text etc…)
  • If you have a price comparison on the product, be selective about merchants you use.  Consider conversion rates, affiliate payouts (e.g. Click and reserve with Argos pays out just 25p, so I would never include them).
  • Get a few backlinks to the site.

Let me know of any more tips and tricks for keyword domains and micro sites.  Are they working well for you or waste of time? Leave a comment and let us know! :)

Written by Darrell Freeman

September 18th, 2009 at 11:26 am

Posted in Google,Micro Domains