Darrell Freeman’s Internet Marketing Blog

Thoughts on SEO, PPC, Affiliate Marketing & the rest

Archive for the ‘Google’ Category

99 Ways to….

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There always seems to be a lot of content online based based around “a 100 ways to…”, especially in regards to SEO and online marketing. Think I have lost count of the number of times I have read something like, “101 ways to increase traffic to your site” or “100 ways to increase your Twitter followers” blah blah blah….. All the same crap with very few actionable and good points.

However, just seen this popup on my Google Reader from the SEOmoz blog, 99 ways to Build Links, it has the usual amount of crap points but I like the way it is split into sections and I will definitely be giving a read to “Hold Competitions Section” when I give away some goodies on Facebook & Twitter over Xmas and New Year…

Written by Darrell Freeman

September 22nd, 2011 at 6:06 pm

Posted in Google,SEO

Points to add to your Ecommerce SEO Checklist

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Just seen a great article on SEOmoz about some SEO points that you should check on your ecommerce website.  Seen some awful ecommerce packages from an SEO perspective out of the box and even with large open source shopping carts like Magento, you will need the use of extensions for some parts.

http://www.seomoz.org/blog/tips-and-musthaves-for-your-ecommerce-platform

Written by Darrell Freeman

February 28th, 2011 at 9:16 am

Posted in Ecommerce,Google,SEO

My Adwords Wish.. Show me Keywords which tigger impressions…

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spring-wish-listAdwords recently improved some of their reporting (few months ago).  For example the Search Query report now shows actual keywords (big help!) rather than ’1 other unique’ or something like that.  Anyway, I would really love to get hold of the keywords which trigger an impression of my ad! Why?

Few reasons, firstly I could find more negative keywords, this would mean finding possible negative keywords before they click on my ad and cost me.  Therefore showing me keywords which produce impressions would lower my cost.

Secondly, with more negative keywords I could reduce my impressions which in turn would increase my CTR (click through rate) and therefore increase my quality score possibly leading to increased ad position at the same cost.

Finally, it would allow me to possibly better targeted ads, which in turn increases my click through rate and quality score.

I can see why Google do not provide this information as some campaigns will produce thousands of impressions per day.  However there would be benefits to Google aswell, such as helping advertisers to delete non relevant ads and produce better targeted ads and therefore more sponsored CTR equals more money for Google.

Written by Darrell Freeman

November 30th, 2009 at 7:25 pm

Posted in Adwords,Google

Keyword domains + micro sites = Good SEO rankings

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Been hearing a lot lately about keyword domains and micro sites.  Hopefully sum up what they are, advantages and disadvantages of keyword domains and micro sites.

What are keyword domains & micro sites?  Examples?

Basically you buy a product related domain and then develop a micro sites (few pages) around the product and with some simple on-page SEO they will rank quite well in Google.  For example, Ipod Nano 16GB is a good example.  Good domain name and a great micro site.  The person who owns that site probably took a few days to build it, hardly any maintenance and gives them a decent monthly income.

I developed one recently, the Quinny Buzz site took me about a day to develop and so far as got me a few commissions.  In a few months I’ll report back on the progress and see if it was worth it.

What are the advantages of keyword domains & micro sites?

There are a few clear advantages:

  • Domains are generally available.
  • Quick SEO rankings in Google.
  • Quick to build the site.
  • High conversion rate (specific product terms usually convert better than generics)

Any disadvantages?

There are once again a few disadvantages to consider:

  • Low search volume.
  • You may rank page 1 in Google, but the ‘gold’ is in the top 3.
  • Manufacturers may sometimes get pissed off with your brand domains.
  • Unique text needed for all sites which for some people can take a while to produce.
  • Losing true sales to voucher code affiliates (happens on normal affiliate sites though).

Top tips for micro sites?

  • Make sure the on-page SEO is spot on before launching (e.g. title tags, meta description, keyword research, unique text, keywords in the text etc…)
  • If you have a price comparison on the product, be selective about merchants you use.  Consider conversion rates, affiliate payouts (e.g. Click and reserve with Argos pays out just 25p, so I would never include them).
  • Get a few backlinks to the site.

Let me know of any more tips and tricks for keyword domains and micro sites.  Are they working well for you or waste of time? Leave a comment and let us know! :)

Written by Darrell Freeman

September 18th, 2009 at 11:26 am

Posted in Google,Micro Domains

Match Type – Broad (Session-Based) – Let me turn it off!

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google-phrase-match-and-exact-match

Ok every week or two I log into Google Adwords and download a search query report – normally do this to find new negative keywords and find new keywords for new ads and landing pages.

Whilst looking through a report for the last month I noticed that a match type which appears is ‘Broad (session-Based)’.  Maybe I haven’t been paying attention but I’ve only just noticed this.  Anyway it is quite alarming to find that the search phrases users are using for ‘Broad (session based)’ are nothing to do with the keywords I am targeting.  Whereas nearly all the search phrases for ‘Broad’ match are relevant they are not relevant for ‘Broad (session based)’.

A solution would be for Adwords to give advertisers the option to disable ‘Broad (session-based)’ however to do this I would need to disable ‘Broad’ match type and I do not want to do this.  The problem with ‘Broad (session-based)’ is that it shows adverts from a users previous search, for example if I type ‘holidays’ into Google and my next search is for ‘car rentals’ there is a good chance that due to ‘Broad (session based)’ match type a few ads for the 1st search term (holidays) will still appear in the results for the 2nd search term.

It is a good idea in theory from Google as many users may enter a generic phrase to start with (e.g. tv) before drilling down into more detail so the 2nd phrase maybe ‘lcd tv’ and then maybe a model number ’32lg2000′ as the user moves along the buying cycle – but Google needs to recognise when search phrases are related and when they are not.  Then they can effectively implement ‘Broad (session-based)’ match type.

In the algo for organic results, LSI (Latent semantic indexing) is where Google recognises keywords which are related (e.g. Google knows that both keywords ‘mobile phone’ and ‘nokia’ are be related) and a strict version of this needs to be implemented into the algo for Adwords to stop ads appearing for totally unrelated search terms on ‘Broad (session-based) match types.

A solution for me is to maybe stop ‘broad match’ and go back and see what search phrases generate ‘broad’ match ads and start to move these into ‘phrase’ and ‘exact’ match.  Here is some info nearer the bottom of this article from Google on Broad (session-based).

Written by Darrell Freeman

July 28th, 2009 at 12:22 pm

Posted in Google

Quick Update

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Not blogged for a while therefore thought it was neccessary to do a quick update on some of the changes in Google in the last month or so.

search-results1

Those of you searching for specific long tail phrases in Google may have seen the search results now show 3 or 4 lines (above) of text instead of the usual 2 lines.  This is to give the user more idea of the contents of the site before clicking through.  My advice is to optimise those meta descriptions to include calls to actionto increase CTR (click through rate) on your site.

I see local search has now been integrated into the main Google search (previously only appeared if a Geographical phrase was used e.g. Liverpool).  Getting listed in Google Local Business Search is now essential for those businesses targeting customers locally.  However those sites which have worked hard to get top ranking for certain terms can now see themselves behind the Local Search Listing.  Frustrating!

Finally, I’m looking forward to A4U next week in Amsterdam.  Should be a good laugh :)

Written by Darrell Freeman

April 23rd, 2009 at 9:29 am

Posted in Google

Chester Shitty FC – Nowhere to be seen in Google

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With Chester City FC being my local team I usually drop by their website to see the latest news and have a laugh.  They are a poorly run football club and with gates around 1,500 are going nowhere fast.  Looks like their official website may have a Google penalty – it is in the index with a page rank of 6 – but it is not the top 100 resultrs for the term ‘chester city fc’.  I’ll have a bet the other 91 football league clubs websites appear 1st for their brand term.  Just another example of cock up Terry Smith style by Chester.  Think you need some SEO guys.

Written by Darrell Freeman

February 6th, 2009 at 9:17 pm

Posted in Google

Visitors up in January?

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Having a look at the Google Analytics stats for all the clients today and noticed average visitors are up over 50% on December.  Would love to claim this as a result of my work but that isn’t true.  I was on holiday for 5 weeks in December traveling around South East Asia.  I can’t remember stats from January ’08 as I was traveling in Australia at the time.

One client’s stats are up by 500%!!!! He was quite happy!!  On average their up between 20% – 50% which is great but I think a lot of it maybe to do with the cold weather and the long Xmas break.  Anyone seen the same or got some thoughts on this?

Written by Darrell Freeman

February 4th, 2009 at 7:05 pm

Posted in Google