Darrell Freeman’s Internet Marketing Blog

Thoughts on SEO, PPC, Affiliate Marketing & the rest

Archive for the ‘Ecommerce’ Category

Few Photoshop Tutorial Links

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Been doing a bit of work in Photoshop and these tutorials have certainly helped…

Make Photos Sharper

How to Use Pen Tool in Photoshop

Written by Darrell Freeman

March 4th, 2012 at 3:25 pm

Posted in Ecommerce

Tools to help with your website

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Just a quick blog post about a few tools and products that are out there that would be very useful for most webmasters. Having not blogged for a while (holiday in Thailand & Bali) you may want to install or use a few of these tools or products on your website:

The first product is Codeguard. This is basically an easy method to backup your website, protects against malware and also offers version support for your website. There is a free version but the paid version is just $10 a month (£6.20 with current exchange rates). I’m definitely going to try it out! The make or break for me is if it backs up databases aswell!

Another product which I seen on Kirsty’s blog is Cloud Flare which promises to speed up the delivery of the pages of your website to your visitors and also protect against attackers. Cloud Flare works as a CDN (content delivery network) and if I can see if any problems using with a secure site (https) then I’ll definitely give it a whirl and report back on the progress.

Another important development from the search engines is that they have got together and decided to make use of a standard mark up language for rich snippets. It is called Schema and you can find out more details on the use with this article from SEOmoz.

Been using a lot of website speed analysis tools recently and really like this tool, which comes complete with optimisation checklist.

If anyone has used any of the products or tools mentioned, then comment with feedback which will help everyone else.

Written by Darrell Freeman

June 22nd, 2011 at 11:12 am

Posted in Ecommerce,Web Design

Magento Multi Store – Get a thumbs up from me!

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magentoI have recently had a play around with the Magento multi store functionality and was really impressed. Plenty of e-commerce websites have multiple stores (often with the same catalogue) so they may target their pages at different search terms or have one at the high end of the price scale and use another as a stack them high and sell them cheap operation.

The Magento multi store functionality takes away a lot of the pain as the multi store runs from one backend, can share the product database and gives the owner the benefits of having 2 stores (more traffic, double brand etc…) whilst only having the admin of only one store.

Obviously there are things that the merchant needs to be careful of such as duplicate content, making sure category pages and product pages are aimed at different search terms then the other site, but overall I would recommend any merchants that run two sites independently outside of Magento, to consider switching over to Magento multi store setup, makes life easier!

It seems the Magento Multi Store functionality is working well for Super Size Guys.

Written by Darrell Freeman

May 27th, 2011 at 4:27 pm

Posted in Ecommerce

Say Pay down again! I’m moving!

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sagepaySage Pay is a payment processor (basically a company that take payments on an ecommerce website) which have approximately 30% of the payment processor market, by far the biggest player. However, their large market share is not due to Sage, they bought out Protx. Protx build a great reputation for reliability, secure systems and good customer service.

However, it seems the good work is being undone by Sage Pay as they have had numerous periods of live transactions being down, meaning if an ecommerce website relies on one payment method then they are screwed and none of their customers can buy anything on their website.

Sage Pay was down this morning resulting in numerous failed transactions, this is the 3rd period of being down since early December 2010. I’m now looking into other possibilities for a payment processor.

Have you been let down by SagePay? Join the Facebook Group!

Other alternatives are:

Any other payment processor providers I have missed out? Any other Sage Pay customers with their experiences, leave a comment!

Written by Darrell Freeman

March 17th, 2011 at 11:34 am

Posted in Ecommerce

Points to add to your Ecommerce SEO Checklist

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Just seen a great article on SEOmoz about some SEO points that you should check on your ecommerce website.  Seen some awful ecommerce packages from an SEO perspective out of the box and even with large open source shopping carts like Magento, you will need the use of extensions for some parts.

http://www.seomoz.org/blog/tips-and-musthaves-for-your-ecommerce-platform

Written by Darrell Freeman

February 28th, 2011 at 9:16 am

Posted in Ecommerce,Google,SEO

New Business Cards & Flyers for Big Dude

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Finally got around to producing some business cards and flyers for big mens clothing shop Big Dude Clothing.  I think the design for both are wicked and got them printed from Scuba Printing.  They fit well and tie in nicely with the look and feel of the website.  Only problem is I should have gave 10% off to returning customers and not the tight 5%.  Oh well, next time I’ll sort that out!

dscf1741

Written by Darrell Freeman

February 18th, 2010 at 11:31 am

Posted in Ecommerce