Darrell Freeman’s Internet Marketing Blog

Thoughts on SEO, PPC, Affiliate Marketing & the rest

Archive for May, 2010

Wow MailChimp is amazing! Stats Galore!

without comments

mailchimpAn e-commerce site I have been working on is Big Dude Clothing and slowly been building momentum and collecting opt in email addresses ready for when the time is right to try email marketing.  We added the Checkout Newsletter extension to the store and now collecting email addresses at the checkout. Since we added the extension, 100% of the users who have ordered have also signed up for the newsletter.

Decided that the time was right to dip our toes into email marketing, after a few Google searches we landed on Mail Chimp (aff link – I’m I bothered? No – because I would be writingt this post anyway even if no aff link available) and after seeing they offer a free account for upto 500 subscribers and many other features we signed up for the free account.  We had all our email addresses (little over 100 subs) in the Magento CMS and by using a Magento-Mail Chimp Extension we easily imported all our email addresses from Magento to Mail Chimp – not only this, but it keeps the Magento list synced with MailChimp in the future (love automation!).

To get started and send our first newsletter we choose one of the e-commerce templates and followed the wizard in Mail Chimp, which was very simple to do and within 15 minutes we had sent out our first email newsletter, not only that but just now we have had our first sale from an email newsletter.:)

If Carlsberg made email marketing systems….

Written by Darrell Freeman

May 19th, 2010 at 9:49 pm

Posted in Uncategorized