Google has the best SEO Tools!
Google Adwords is amazing! Not only does it drive relevant traffic to websites but without doubt Google Adwords is the best keyword tool there is. If you have your keywords on broad - then you can do a search query report and find all the keywords that users used to find your site. This is miles better than Wordtracker or any other tools out there! Obviously the only limitation is the initial keywords you have for your Adwords campaign. Not only can get the search query show the keywords users are using to find your site but Adwords can also show the highest converting keywords aswell.
The content network also provides a great opportunity for SEO’s. The placement report can show the websites where your ad has been on. These are websites that Google deems are closely related to your ad and therefore these websites are perfect for link building. Google Content Network can find you hundreds of relevant websites to approach for a backlink.
