Darrell Freeman’s Internet Marketing Blog

Thoughts on SEO, PPC, Affiliate Marketing & the rest

Archive for February, 2010

Google has the best SEO Tools!

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googleGoogle Adwords is amazing! Not only does it drive relevant traffic to websites but without doubt Google Adwords is the best keyword tool there is. If you have your keywords on broad – then you can do a search query report and find all the keywords that users used to find your site. This is miles better than Wordtracker or any other tools out there! Obviously the only limitation is the initial keywords you have for your Adwords campaign.  Not only can get the search query show the keywords users are using to find your site but Adwords can also show the highest converting keywords aswell.

The content network also provides a great opportunity for SEO’s. The placement report can show the websites where your ad has been on.  These are websites that Google deems are closely related to your ad and therefore these websites are perfect for link building. Google Content Network can find you hundreds of relevant websites to approach for a backlink.

Written by Darrell Freeman

February 22nd, 2010 at 12:33 pm

Posted in Uncategorized

New Business Cards & Flyers for Big Dude

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Finally got around to producing some business cards and flyers for big mens clothing shop Big Dude Clothing.  I think the design for both are wicked and got them printed from Scuba Printing.  They fit well and tie in nicely with the look and feel of the website.  Only problem is I should have gave 10% off to returning customers and not the tight 5%.  Oh well, next time I’ll sort that out!

dscf1741

Written by Darrell Freeman

February 18th, 2010 at 11:31 am

Posted in Ecommerce

5 things I hate about Affiliate Marketing

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love-hateAffiliate Marketing is great, the money and lifestyle of those working full time in Affiliate Marketing can be amazing (not mine though)!  However as with any job there are those things that I hate:

  1. Voucher Code sites.  I would love to know how much my sites have lost out to voucher code sites as the user is on the checkout on the site and they open a new tab and go and get (or ty and get) a voucher code which overirdes my cookie.  My hard work lost at the last moment.  Obviously I could open a voucher code site but the market is quite saturated and also with new guidelines coming out all the time on voucher code websites, it seems a huge amount of work to get it working properly!
  2. When merchants redesign their websites and do not tell the affiliates or give them enough notice. This usually leads to the structure of the urls changing and therefore the affiliate website is left directing the traffic to 404 pages, great!
  3. Other affiliates in the same market ripping off your site.  I’ve even had other affiliates use my own banners on their own websites.   A few emails threatening legal action eventually sorted but how cheeky is that!
  4. Merchants having poor checkout processes or poor lead generation pages.  On some offers I know I could generate a substantial amount of business but the problem is the merchant’s site or pages would have a very poor conversion rate due to design issues (e.g. generally asking the customer for too much info), so it is a no go.
  5. Affiliate Network Interfaces – Lets be honest, most of the interfaces of the affiliate networks are confusing and are not easy to navigate around and find the info you want. I would say Webgains have the best interface out of the networks.

Written by Darrell Freeman

February 10th, 2010 at 12:45 pm

No Blogging for 2 months now!

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It is definitely time I updated my blog, considering it is now over 2 months since I last updated.  The only major event during that time was a holiday over New Year to Boston and New York.  Above are some snaps taken from the holiday and put together in a collage using the software at Shape Collage (nope, it is not an affiliate link).  Check it out, free trial edition and the interface is really easy to use, super quick at importing images and edit the overall image as you like (how close photos are, background image, shape of image, size, density of photos and loads more).

Written by Darrell Freeman

February 9th, 2010 at 11:42 pm

Posted in Uncategorized