Darrell Freeman’s Internet Marketing Blog

Thoughts on SEO, PPC, Affiliate Marketing & the rest

Archive for November, 2009

My Adwords Wish.. Show me Keywords which tigger impressions…

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spring-wish-listAdwords recently improved some of their reporting (few months ago).  For example the Search Query report now shows actual keywords (big help!) rather than ’1 other unique’ or something like that.  Anyway, I would really love to get hold of the keywords which trigger an impression of my ad! Why?

Few reasons, firstly I could find more negative keywords, this would mean finding possible negative keywords before they click on my ad and cost me.  Therefore showing me keywords which produce impressions would lower my cost.

Secondly, with more negative keywords I could reduce my impressions which in turn would increase my CTR (click through rate) and therefore increase my quality score possibly leading to increased ad position at the same cost.

Finally, it would allow me to possibly better targeted ads, which in turn increases my click through rate and quality score.

I can see why Google do not provide this information as some campaigns will produce thousands of impressions per day.  However there would be benefits to Google aswell, such as helping advertisers to delete non relevant ads and produce better targeted ads and therefore more sponsored CTR equals more money for Google.

Written by Darrell Freeman

November 30th, 2009 at 7:25 pm

Posted in Adwords,Google

Freelance Graphic Designer Required….

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graphic-designerNot been blogging for a while mainly due to spending most of October on holiday (Kenya/Thailand) and spending November catching up with the backlog of work.  Just a quick post, as the freelance graphic designer I used for projects has now decided to go back into full time work and part of his contract is that he can’t do any freelance work.

Anyway I’m on the lookout for a good freelance graphic designer.  Main requirements is that they have experience of producing PSD visuals of a web site (normally homepage and internal) from a design brief.  Also usual little jobs (e.g. business cards etc….).  The jobs are infrequent but I would like to have someone lined when and if the jobs come up.  I normally pay a set fee per job, paid by Paypal upon successful completion of the project.  The graphic designer doesn’t need any coding experience.  Recommendations welcome – just leave details in the comment.

If interested just leave a comment with a link to your site or protfolio……

Written by Darrell Freeman

November 20th, 2009 at 12:04 pm

Posted in Uncategorized