Mess of Excel Spreadsheets… try Tracking 202
One of the most important things for a PPC affiliate is to track keyword performance. You need to know which ads are getting you the sales and which are simply costing you money and not performing. By cutting the non performing keywords you can increase your profit margins.
I’ve been tracking sales with unique sub ids in the destination url with are passed into the affiliate link and then generally track the cost of adgroups in Adwords against the sales they produce in Excel. As least I’m not pissing in the dark but it does mean quite a bit of admin. Anyway I’ve recently came across Tracking 202 Pro (no its not an affiliate link) which I hope if they integrate the networks I operate on it will replace my Excel spreadsheets, save on the admin time and maybe give me even a greater insight and let me track at the keyword level rather than the adgroup level (or when I’m lazy the campaign level).
Anyway I’ve signed up so I’ll let you know how it goes…..
