Quick Update
Not blogged for a while therefore thought it was neccessary to do a quick update on some of the changes in Google in the last month or so.
Those of you searching for specific long tail phrases in Google may have seen the search results now show 3 or 4 lines (above) of text instead of the usual 2 lines. This is to give the user more idea of the contents of the site before clicking through. My advice is to optimise those meta descriptions to include calls to actionto increase CTR (click through rate) on your site.
I see local search has now been integrated into the main Google search (previously only appeared if a Geographical phrase was used e.g. Liverpool). Getting listed in Google Local Business Search is now essential for those businesses targeting customers locally. However those sites which have worked hard to get top ranking for certain terms can now see themselves behind the Local Search Listing. Frustrating!
Finally, I’m looking forward to A4U next week in Amsterdam. Should be a good laugh 
